Our Vision:

To be the preferred supplier of quality day-old chicks.
 

Our Mission is to:

Supply genetically proven stock to the rapidly growing poultry industry to enable producers to provide quality, affordable protein to the benefit of all sectors of the community;

Comply with the code of practice laid down by the Southern African Poultry Association (SAPA) for the treatment of livestock;

Maintain a responsible attitude towards all of our stakeholders - including suppliers, customers, employees, and shareholders - as well as the environment in which we operate.